The Henkel Innovation Challenge is an international student business game in which you get the chance to create a sustainable, innovative product or technology for an existing Henkel brand for the year 2050. You have the chance to build up an international network of Henkel managers and fellow students. On top of that you can win a ticket around the world and spend the day with the Henkel CEO, Kasper Rorsted, in Düsseldorf. Sound exciting? Get prepared for next year’s challenge...
On the 25th of February 2013 the Dutch National Final of the sixth “Henkel Innovation Challenge” took place in The Wash & Coffee, Amsterdam. Ten teams were invited to present their innovative concept or technology for a Henkel brand in the year 2050! It was an inspiring day, full of high quality presentations and innovative, sustainable ideas.
After extensive consultation by the jury, the winners were announced. The “Speediers”, represented by Manuel Torres and Albert Soler Mas from TU Delft, won an iPad and a ticket to the International Final in Shanghai. Their innovative and sustainable idea “Persil Nano Clean” convinced the jury, which was made up of the Benelux Executive Board Committee. “Persil Nano Clean” is a laundry supply which consists of a strip inserted into the laundry device. Not a normal washing machine, but a future hanger or sliding tray with space for the strip. This strip has an embedded chip that modifies the molecular structure of smart clothing for different purposes (e.g. cleaning, perfuming, volume reducing). This idea results in more free time, less expense and space benefits for the consumer!
From the 18th until the 20th of March, Albert and Manuel participated in the International Final in Shanghai. During these three amazing days, which took place in the Hyatt, Shanghai, Albert and Manuel had to compete with 17 other teams from 4 continents. They were coached & supported by Jean-Baptiste Santoul, General Manager Laundry & Home Care, Benelux. Unfortunately, Albert and Manuel did not make it into the top 3 teams; however they had an unforgettable experience as Albert explains: ‘It was very nice to see how we created bonds of friendship and cooperation between groups. I really enjoyed the close contact with our coach, Jean-Baptiste Santoul. His advice and experience were a continual source of inspiration.’ Manuel adds: ‘The International Final in Shanghai was a live experience of our professional performance in the future; a truly professional learning! The constant mentorship from Henkel managers was probably the closest professional experience and best learning I take away from this challenge.’ Our Belgian neighbours came in third place, just behind Russia (2nd). “Syoss BREATHE” – a photosynthesis hair care product line, saw off the concepts entered by their international rivals, to secure first place and represent Germany (1st). This product allows the hair to carry out photosynthesis. Every ray of sunlight means that the hair produces oxygen. Extra fresh air improves the quality of life, particularly in urban environments.
Next year, the Henkel Innovation Challenge will be organized for the seventh time. Will you be there? Start thinking about your new innovation & submit your idea from September until December 2013 at www.henkelchallenge.com!