Unilever Future Leaders' League 2017 | YoungProfessionalVacatures.be
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UnileverUnilever Future Leaders' League 2017

Application deadline 30-11-2016
Event date 01-12-2016 t/m 31-12-2016
Category

Accounting

Banking

Communicatie

Consulting

Engineering

Finance

Fiscaal

HR

Innovation

IT

Juridische

Management

Marketing

Sales

Supply Chain

Techniek

...
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Level
WO
Location
Rotterdam
Deadline:
30-11-2016 (For Past)
Category:

Accounting

,

Banking

,

Communicatie

,

Consulting

,

Engineering

,

Finance

,

Fiscaal

,

HR

,

Innovation

,

IT

,

Juridische

,

Management

,

Marketing

,

Sales

,

Supply Chain

,

Techniek

Level:
WO
Location:
Rotterdam
Start date:
01-12-2016 t/m 31-12-2016
30-11-2016
Deadline
Past
View all Business courses from Unilever

The Challenge

Lipton’s tea is often hot, but can you make it cool?
You are now Lipton’s Brand Manager:
How would you make tea cool for young consumers?
Take our international brand challenge.

As people’s expectations rise and they have so many choices in front of them, they look to delight all their senses with new consumer experiences. This is also affecting the tea category, where consumers are looking for more premium/niche and local brands compared to Lipton. Moreover, new factors such as physical wellness & emotional wellbeing or social connection are also gaining importance.

In this already challenging context, Millenials can see Tea as boring, irrelevant and often not modern. Thus, we must make tea more interesting to win over a more demanding generation that has so many options to choose from.

Lipton is aiming to launch a new range of flavoured black teas next year and you’re in charge of creating a campaign idea to promote the range. Our marketing goal is to increase penetration in the black flavoured tea segment and we want to attract Millenials to this end. How would you do it?

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Bright future made by you

At Unilever we are looking for people who believe that a better world is possible, people who also share the vision of responsible leadership and sustainable business, people willing to make a bright future. If you are one of these people, Unilever Future Leaders’ League is your place!

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The journey: From Europe to the World

UFLL is a dynamic marketing competition that brings together students from all over the world who want to experience what tomorrow’s leadership is all about. Joining UFLL means enrolling in a creative brand challenge where you will be working with real brands and real cases. UFLL is a thrilling hands-on experience that will allow you to understand a leading business from the inside, to be developed by the top leaders that build and manage our globally well-known brands and to boost the skills you need to become a future leader. Start by taking your first steps in the European stage of the competition and then gain access to the global final.

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Recap: Future Leaders' League Final: 2016

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Working at Unilever

Branche
FMCG
Headquarters Holland
Rotterdam
Employee abroad
171000
Employee in NL
3300