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What is a Elevator Pitch?
During a elevator Pitch you present yourself or your idea short and powerful and show what your qualities and talent you have. The intention is to in short time (about 60 seconds) to sell your ideas and to leave a lasting impression.
The word ' Elevator Pitch ' comes from the United States and was used by entrepreneurs to sell their idea in the time the lift from the bottom to the top floor.
What belongs in a Elevator Pitch?
Make sure that there is a clear content and structure in the short presentation that you give. As a result, you make it clear for yourself what information you want to transfer.
A way to do the Elevator Pitch according to the AIDA-structure. With this structure you can build content.
Attention: The purpose of this is to draw the attention of the public.
Interest: Try to expose the positive aspects of yourself or your idea.
Desire: Let the audience desire for your idea and sell yourself
Action: Convince the public of the value that you add to the organization
It is highly important that you wear appropriate clothing when you present the Elevator Pitch. Check beforehand on the website of the company what their style is. This will assure that you will get a good image of the company and how they present themselves to the outside world. This way you will be more confident and this will show because you are dresses the right way.
The colors that you pick say something about yourself, take for example Barack Obama, he wants to radiate vigor and with a red tie with a blue tie reliability would radiate. With your clothing choice you leave a certain impression behind.
1. Tantalizing opening
2. Unique features
3. Call to action
4. No abrupt end