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HBO & WO
As Floor Care business we are looking into expanding our successful business geographically into new countries. As these are new markets to us we are looking for you to work with us to understand the local market better (consumer insights, competition, market dynamics etc) and based on this to define jointly our strategy and approach to secure to drive these new business initiatives to success (portfolio selection, retail distribution, communication assets, business cases etc).
Internship assignment to support the Floor Care new business development team: To understand the new markets in depth to define the ‘where to play’ and based on that assessing our capabilities to craft the ‘how to win’.
• Main activities/tasks of the intern. Gather local consumer insights (needs, drivers, barriers, consumer shopper journey, likes- dislikes current products), gather and structure competitor knowledge (portfolio benchmarking, distribution, activation-communication, positioning). Support in portfolio selection, building business cases, creating the required communication assets & training.
• Goal of this Internship. For the intern: get acquainted with the ways of working of a corporation such as Philips, get acquainted with the new business development approach, including how to develop market understanding and build the strategy based on this.
• Deliverables and performance expectations for this Internship. Deliver the market insights presentation (consumer, market, competition) & conclusions after 3 months. Deliver in the 2nfd half of the internship the required business cases, portfolio proposal, assets.
• You will report directly to the new business development director and will work hand-in-hand with various product managers and the country marketing managers
• Floor Care is part of Domestic Appliances which is the fastest growing business of Philips Consumer Lifestyle, we recognize that for most people, cleaning is a chore, and we innovate to provide people around the world with the best products for their cleaning needs; thus improving their household environment for a healthier, more fulfilling lifestyle.
Technology / Industry
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